This advertisement from Nike pisses me off:
It reads:
My butt is big and round like the letter C and ten thousand lunges has made it rounder but not smaller and that’s just fine. It’s a space heater for my side of the bed. It’s my embassador to those who walk behind me. It’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine and those who might scorn it are invited to kiss it.
Just do it.
NikeWomen.com
I just sat there looking at the ad for five minutes as my brain locked up.
I looked at the picture of the absolutely PERFECT woman in their ad and tried to fathom how ANYONE at Nike thought her butt was big.
What the BLEEP is the matter with you, Nike?! Her butt is NOT big! It’s obvious that the folks at Nike haven’t seen a normal woman in SO long that they actually believe that this model’s butt was “big and round.”
This isn’t the first time I’ve realized that Nike is absolutely out of touch with reality. I wrote about it FIVE years ago (to the day):
I had gone into the Nike store in Las Vegas to purchase some of their overpriced iPod clothing, but the XL shirt was the size of a XS at a normal store.
The fact that they don’t carry a size for me when I’m fifty pounds lighter, just tells me that they aren’t an athletic clothing company. They’re a fashion clothing company just like Kenneth Cole. They don’t want “fatties” like me wearing their clothes and giving them a bad name.
Despite the look on my face, I was near tears when I had Mike click this picture of me. Despite all the weight I’ve lost, I’m still not thin enough for Nike. Well, they can take their 70-dollar shirts and stuff ‘em. I’m going to give my money to a company that deserves it.
I can’t believe they haven’t gotten the message yet. I still use my Nike+ every once and a while, and back in 2006, it single-handedly got me running. EVERYTHING else about the company, however, has made me want to bite, scratch and burn down the place. F-you, Nike! Her butt is NOT big!
Advert via: For Women In Shape! | The Fitness Low Down
Update 09-01-11: Apparently, the ad above is NOT from Nike. It was created by someone else, using the Nike wording from THIS ad:
Of course, the butt shown in the Nike ad is SMALLER and less rounded than the beautiful girl in the photoshopped ad, so I stand by EVERY word I say. What the BLEEP is the matter with Nike?!
Oh, and if you are self-conscious about any other part of your body, here is a bunch of other ads to make you feel like you’re not good enough:
This one reads:
I have thunder thighs, and that’s a compliment because they are strong and toned and muscular and though they are unwelcome in the petite section, they are cheered on in marathons. Fifty years from now, I’ll bounce a grandchild on my thunder thighs and then I’ll go out for a run.
Just do it.
NikeWomen.com
This one isn’t nearly so denigrating:
My knees are tomboys. They get bruised and cut every time I play soccer. I’m proud of them and wear my dresses short. My mother worries I will never marry with knees like that, but I know there’s someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together.
Just do it.
NikeWomen.com
The ad actually gets it right. Instead of pretending that the perfect legs shown are imperfect in some way, this ad actually is an AFTER picture. Nike actually did it right on this ad. It reads:
My legs were once two hairy sticks that weren’t very good at jump rope, but by the time I reached the age of algebra, they had come into their own and now in spin class, they are revered. Envied for their strength. Honored for their beauty. Hairless for the most part, except that place the razor misses just behind the ankles.
Just do it.
NikeWomen.com
Of course, then they got it wrong again with this one. Those shoulders do NOT look like a man’s. It reads:
My shoulders aren’t dainty or proportional to my hips. Some say they are like a man’s . I say leave men out of it. They are mine. I made them in a swimming pool then I went to yoga and made my arms.
Just do it.
NikeWomen.com
Correct Nike Ad Images via: