Starling Fitness: Daily writings on Fitness, Diet, and Health

This brilliant advertisement from PruHealth UK shows that they actually get it.

The billboards sit beside the bus stops and dispense oranges at the rate of one per minute. The sign reads:

Help yourself.
Find out how eating more fruit could help lower the cost of health insurance.
PruHealth: It pays to be healthy.

Here are some other photos:

Kudos to PruHealth for creating an advertising campaign that actually provides a positive alternative!

Via: directdaily: Pruhealth “Orange Dispenser”