A.N.A Does NOT Mean “A New Approach”
Something has gone terribly wrong at JCPenney. They have started a new clothing line called A.N.A.
Their signage says that A.N.A means, “A New Approach,” but either they are consciously trying to get the pro-ana girls to buy their clothing or they are COMPLETELY out of touch with teens.
The pro-ana movement is a group who believe that women with anorexic bodies are beautiful. They don’t believe anorexia is a disorder. They aren’t necessarily an organized group, but there are MANY pro-ana sites on the Internet that glamorize the anorexic form. Wikipedia has a good article about it:
In fact, JCPenney’s advertisements could be used on a pro-ana site for “thinspiration.”
I don’t believe that JCPenney could be evil, so I have to deduce that they are just clueless about the pro-ana movement. They need to think of a new approach in naming their clothing lines from now on.