Starling Fitness: Daily writings on Fitness, Diet, and Health

Diversify. I suspect they teach it in marketing school or economics school or some school for weasel business owners. If you put your fingers into every facet of the weight loss industry, they you will make even more money. Squeeze every penny out of your loyal customers.

That is what was going through my head when I saw these boxes sitting at my local grocery store.

I’m sure Curves has helped a lot of women add exercise to their daily routine. I’m sure that they are a good company with many loyal followers. I’m not so sure that I trust them to make healthy food for me, especially when it’s a sugar-sweetened, super-processed cereal.