I’m angry enough to bite nails over this advertising campaign created by Brandon Knowlden:
In his own words, the description of the campaign is here:
It is no secret that the American culture is known for overindulgence. This public service campaign dramatizes the effects of poor eating in a way we can all understand.
Public service campaign? Read the fine print on the ads and tell me if it’s a “public service” or not.
But it doesn’t have to end this way. Find out how bariatric surgery can help. The Northern Bariatric Surgery Institute. www.cutweight.org.
That little URL leads directly to the website for William S. Peters, M.D.
That is NOT a “public service” announcement. It’s a barefaced advertisement for a surgeon using scare tactics.
I’m not here to argue whether obesity kills because even the medical community is split on that issue, but we KNOW that bariatric surgery kills 1 out of 200 patients.
The most commonly cited mortality rate for bariatric surgical operations, across the United States, is 0.5%. That looks pretty good, till you do the math and realize that means about 1 out of 200 patients will experience a fatal result.
Don’t let them lie to you. Promoting the idea that it’s better to be dead than fat isn’t a public service.
Via: A Sizable Apple: Reaction: ‘Obesity is suicide’ campaign
Update 04-24-08: A special thank you to Juliana for pointing out that Dr. Peters left the following statement on his website:
It has been brought to my attention that there are posters circulating on the internet that are being associated with me. I would like it to be known that I am in no way associated with this marketing campaign and I have taken formal action to have my name and likeness removed from any such product, poster, internet site or publication.
Just for clarification, I have never been associated with this organization and am disgusted by their vulgar display of obesity. This is something I would never stand for and am appalled that anyone would even consider placing material of this nature out for public viewing.
Update 06-25-08: I received this email from the originator of these ads:
Laura,
My name is Brandon and I am the originator of the ads you have posted on your site at
These ads were created on a sample basis for a support group that Dr. Peters meets with. His position is and has always been that he sees the ads as disgusting. I am emailing you because the ads are damaging his business and they were proliferated throughout the internet by my own selfish motives without his knowledge.
I apologize for the level of insincerity the ads depict and would be grateful if you could remove the post. If not, please let me supply you with new images that do not connect Dr. Peters to the graphic nature of the content.
brandon