Starling Fitness: Daily writings on Fitness, Diet, and Health

When I was sick last week, I spent a lot of time watching VH-1 and saw a commercial for a “metabolism breakthrough” called Fahrenheit a few times. The woman shown in their commercial was not just thin, she was cut with muscles in the exact proportion to be appealing.

This is the actual transcription of the commercial:

“Announcing a metabolism breakthrough for women, Fahrenheit. Two years in development and government patent pending. A formula so powerful it literally makes Ephedra obsolete. Turn up the metabolic heat with Fahrenheit. A breakthrough for women so advanced it has to be experienced to be believed. Fahrenheit – Let it burn.”

If you notice, the wording of the commercial, it is very careful not to promise weight loss. It just says that it makes Ephedra obsolete. Their website is just as careful not to make any promises. In fact, if you read fully, their recommendations are pretty sound.

The Fahrenheit Metabolism Repair Plan:

• Take Fahrenheit tablets
• Don’t let yourself get hungry. Eat every 3-4 hours.
• Avoid processed foods.
• Combine protein with your carbohydrates and fat, but don’t combine fat and carbohydrates.
• Use portion control instead of counting calories.
• Eat as many vegetables as you want with any meal.
• Eat healthy fats, those found in fish, avacados, nuts, flaxseed oil and olive oil.
• Keep a food journal.
• Add activity to your day, but avoid overdoing it.
• Build muscle with weight training.

All of these steps should sound familiar. They are the sorts of things recommended by nutritionists everywhere. In fact, if you follow the steps 2-9, you won’t need step one. The Fahrenheit tablets are unnecessary if you follow the program that they list out.

They have a Metobolic Calculator that will give you the recommended daily calories. If you follow their program and eat the number of calories they provide on the calculator, YOU WILL LOSE WEIGHT. You don’t need to take the pills for it to happen. The formula that makes Ephedra obsolete is the program that they recommend and you can follow that for free.